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How to Write a Landing Page that Converts |
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Written by Lucas Heijn
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Thursday, 08 May 2008 17:57 |
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Most people have no idea of how to put together a sales page that converts into sales. They may go and look at other sites that have successful sales pages. This is a good idea. The problem is that when they put their landing page together they don't put them together in the same way.
by LucasHeijn
Most people have no idea of how to put together a sales page that converts into sales. They may go and look at other sites that have successful sales pages. This is a good idea. The problem is that when they put their landing page together they don't put them together in the same way.
Not everyone is going to be an excellent writer, let alone a copywriter. Don't despair, we all have our strengths and weaknesses. If we are going to sell on the internet or build an email list it is important to get it right. There are two ways we can handle our lack of skill. We can spend the time and acquire the skill or we can get someone else to do it for us.
To create motivating copy we must use a mix of compelling sales points with powerful psychological triggers. Most people miss one or both of these points.
For example, they may center so much on building hype that they don't really explain what solution they are offering - and for whom they are providing it. If I don't have a particular problem that your product solves, why would I purchase it? I wouldn't.
Now, if they fail to sprinkle in psychological triggers, such as "scientifically proven," "guaranteed," and "shocking," no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
Another problem is that some sales pages lack coherency and direction. They fail to conduct the reader to an obvious conclusion. It needs to gradually break down the readers natural resistance and slowly bring them forward to compelling him or her to buy more and more at each sales trigger point.
Additionally, if there aren't multiple calls to action - another form of psychological trigger - then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
As you write your copy always focus on your reason for writing; that is to call your reader to action. At each sales trigger you need to have convinced your reader a little more.
About the Author:
Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for small business. They supply a package that has been especially designed with business people in mind. They have a number of hosting packages one just for you.. www.my-web-host.com |
