|
Marketing an MLM Business Offline or Online? |
 |
 |
 |
|
Written by joe cotroneo
|
|
Monday, 21 April 2008 21:02 |
|
Starting an MLM Business can be a very exhilarating experience. Dreams of financial success fill your mind. When you begin to get involved in the practical matters of marketing your MLM business, you realize the difficulties that face you.
by joecotroneo
Starting an MLM Business can be a very exhilarating experience. Dreams of financial success fill your mind. When you begin to get involved in the practical matters of marketing your MLM business, you realize the difficulties that face you.
Typically this may take the form of SEO Optimization for your website and may include developing unique article content. You might use lead generation sites and autoresponders with prewritten followup sales messages. This is great, but you still must get the lead into the "system".
Using only the Internet to market an MLM business can be very limiting to the success of and MLM business. Competition is very high to recruit new distributors. Expanding your horizons and using Offline advertising can set you apart from the crowd.
Using the Internet to market an MLM business can be almost too easy. It only takes a few moments to place an ad online. Our culture promotes this type of instant gratification. However the greatest rewards comes to those who do the hard work
Waiting for the postal service to deliver your marketing piece can take some time. There is also the adeed cost in using "snail mail". Making the decision to use Offline vs Online advertising can involve many different factors.
Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of "permission marketing". It is ridiculous to spend money to aquire a prospect only to lose them because they don't get your messages
With the use of snail mail or more specifically postcards, you can be assured of reaching st least 90% of your prospects. Most of these people will read the postcard. You can't say the same thing about an email campaign. If you are lucky enough to get your email thru the spam filters, chances are it won't be read because of the keen competition online. Since most MLM Business's market online only, there is very little competition for your postcard in a prospects mailbox.
The most successful MLM business owners will be those who use both Online and Offline Marketing. Use all marketing mediums at your disposal to overcome your competition.
About the Author:
Before you pay for something on the internet, be certain to go to joe cotroneo's site on the mlm business and how to earn residual income |
